Valencia CF and Cervezas Turia celebrate Christmas together

The Club and its Premium Partner, Cervezas Turia, have launched the heartfelt Christmas campaign ‘Ajuntar-se per Nadal’ to send festive greetings to Valencia CF fans around the world.

The audiovisual piece stars Club legends Vicente Guillot and Pep Claramunt, alongside first-team players Javi Guerra and César Tárrega. Two generations united by Sentiment, Valentia i Germanor come together to share memories and revisit some of the most iconic moments in Valencia CF’s history.

Through conversations, anecdotes and a shared Turia Stark, the spot presents Christmas as the perfect time to come together again and celebrate everything that unites us on and off the pitch. The piece closes with the message “Per Nadal juguem el partit més esperat: ajuntar-nos”, a nod to the football universe that reinforces the campaign’s central idea and the value of sharing time together.

This special video becomes the cornerstone of Valencia CF’s Christmas campaign, which will roll out over the festive period with a wide range of content designed to celebrate the Club’s identity, history and sense of belonging.

ABOUT CERVEZAS TURIA 

Founded in 1935, Cervezas Turia was born as a shared project by several entrepreneurs and has been passed down through generations thanks to its range of beers, with the toasted Turia Märzen standing out for many years. In 2025, the brand expanded its portfolio with the launch of Turia 0.0, its alcohol-free toasted beer, and the relaunch of Turia Stark, the fresh, characterful blonde beer from València.

Today, Cervezas Turia remains true to its essence, maintaining a strong commitment to Valencian culture, gastronomy and sport. In 2025, it became an official partner of Las Fallas and Valencia CF, in line with its commitment to Valencian identity and society. The brand has also long supported music festivals and gastronomic initiatives, further consolidating its role as an ambassador of Valencian essence and its connection with people, culture and gastronomy.

More information at www.cervezaturia.es.